Esta E Lauder Youth Dew 1953

Estée Lauder Youth Dew is a classic fragrance that was introduced in 1953. It’s known for its rich and opulent scent profile, featuring oriental and spicy notes. The fragrance was created by Josephine Catapano and was initially launched as a bath oil, but its popularity led to the development of a full fragrance line. It’s described as “absolutely captivating, with opulent flowers, rich spices, precious woods” and is considered one of the sexiest fragrances ever created.

Youth Dew was Estée Lauder’s very first fragrance and marked a significant change in how women approached perfume. Before Youth Dew, women typically waited for men to buy them perfume, and they reserved it for special occasions. Estée Lauder’s innovative approach allowed women to treat themselves to this luxurious scent, using it not just as a perfume but also as a bath oil. This strategy led to women using it more liberally, contributing to its success and longevity in the market.

Even today, more than 70 years after its launch, Youth Dew continues to be a beloved fragrance, enticing with its sensual yet timeless appeal. If you’re interested in trying out this iconic scent or learning more about its history, there are several reviews and discussions available online that delve into its enduring legacy

On a personal note: this could be one of the oldest perfumes that you could still find in nowadays's shopping malls. As a perfume that was launched in 1953, it seems not to change too much in its formula. Also maybe the clerks at the store will tell you "This is the scent of grandma". But I think as long as you like this perfume, it should not have restrictions on age. One thing I should remind you guys is to be careful if you want to wear this perfume on your neck due to the spices inside it such as cloves may make your skin feel burning and itchy, after all, it has already happened to me. Another thing need to be careful with is not to wear this perfume on light-colored clothes, as it will leave some redness on your clothes.

Esta E Lauder

Youth Dew

1953